'SMART STORE: CUSTOMER CENTRICITY'
COVID has revved up the need to get closer to the customer than ever before through new technologies, such as virtual appointments, shopping or streaming events. In this new setting, closeness and creating products based on the commitment to society become more important than digital stalking.
Hernán Camps Tascón, CEO and co-founder of RobinBrick as well as a contributor to several retail forums, will talk about those technologies and new services that are helping the fashion retail sector to improve and capture the seller’s knowledge as a source of valuable data (sales assistant-centric organisations) and ...
